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Why doesn’t my clinic show up in ChatGPT?

ChatGPT holds no directory of clinics. When someone asks for a trusted clinic in your city, it assembles an answer from what it can read: your website, your Google Business Profile, your reviews, press coverage and the wider conversation about you. If you are absent from the answer, one of those layers is letting you down.

The usual causes are unglamorous: a website the engines cannot read cleanly, profiles that disagree about your name or address, pages that never answer the questions patients actually ask, and a review footprint thinner than the clinics being named instead of you.

Start with evidence. Ask the engines your market’s questions today, record who gets named, and map which signals they hold that you do not. That gap list is the plan.

The questions that come next

Is it random which clinics get named?

No. Engines lean on visibility, consistency and third-party trust. The same clinics recur because their evidence is strongest.

Does AI visibility matter for clinics yet?

Patients already ask AI who to trust. Every answer naming another clinic is a consultation you never saw.

Can I fix this myself?

Much of it: consistent profiles, real answers on your site, review discipline. Measurement tells you which gap matters most.

See exactly where you stand

The Baseline™ is the full five-pillar AI visibility audit for your clinic: your scores, the verbatim answers, your top opportunities, human-reviewed. £250, and it doubles as your onboarding for any plan.

Start with The Baseline™

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