Why does ChatGPT describe my clinic wrong?
Wrong opening hours, treatments you no longer offer, an old address: when an engine gets your clinic wrong it is usually repeating something it read somewhere. Directories, old articles and your own forgotten pages all feed the record, and engines cannot know which version is current unless the current version dominates.
The fix is source hygiene: one canonical name, address and description everywhere; dead listings closed; your site stating current facts prominently; structured data removing ambiguity. Engines re-read constantly, so corrections propagate over weeks.
Keep the wrong answers verbatim; each error points at the source that needs fixing.
The questions that come next
Can I ask OpenAI to correct facts?
There is no practical correction channel for business facts. Fixing the sources is faster and durable.
How long do corrections take to show?
Weeks, typically. Track the question weekly and watch the description shift.
Does misinformation really cost bookings?
Yes. A patient told, wrongly, that you do not offer a treatment never calls to check.
See exactly where you stand
The Baseline™ is the full five-pillar AI visibility audit for your clinic: your scores, the verbatim answers, your top opportunities, human-reviewed. £250, and it doubles as your onboarding for any plan.
Start with The Baseline™More questions
- Why doesn’t my clinic show up in ChatGPT?
- How do I get my clinic recommended by ChatGPT?
- Why is AI recommending other clinics instead of mine?
- How do I check what AI says about my clinic?
- Can I pay ChatGPT to recommend my clinic?
- What is GEO and how is it different from SEO?
- Do I need a big budget or tech team to improve AI visibility?
- How much does AI visibility cost for a clinic?
- Will AI search actually bring patients through the door?
- What is clinic AI visibility?
- How do AI engines decide which clinics to recommend?
- Do review platforms control how AI describes my clinic?
- Does my Google ranking affect whether ChatGPT recommends me?
- What content helps clinics show up in AI recommendations?
- Do patient reviews affect AI recommendations?
- What is llms.txt and does my clinic need it?
- How long does it take to improve AI visibility?