What is GEO and how is it different from SEO?
SEO optimises your site to rank. GEO optimises everything AI reads about your clinic, on your site and far beyond it, so that when a patient asks an engine for a recommendation, you are in the answer. Engines still read technical foundations and content, so the disciplines overlap; GEO simply extends to reviews, mentions and the wider record SEO ignores.
The shift matters because patient behaviour is changing: fewer people scan links, more ask a question and act on the answer. Ranking third means little when the engine names someone else.
Keep your SEO. Then extend the same rigour to the layers the engines weigh, and measure presence in answers rather than positions.
The questions that come next
Does good SEO mean good GEO?
It helps but does not guarantee it. Well-ranked clinics are often absent from answers because off-site evidence is thin.
Is GEO just content marketing?
No. Content is one signal among consistency, reviews, authority and technical readability.
Do I need both?
Yes. The same foundations feed both; GEO adds what the recommendation layer uniquely weighs.
See exactly where you stand
The Baseline™ is the full five-pillar AI visibility audit for your clinic: your scores, the verbatim answers, your top opportunities, human-reviewed. £250, and it doubles as your onboarding for any plan.
Start with The Baseline™More questions
- Why doesn’t my clinic show up in ChatGPT?
- How do I get my clinic recommended by ChatGPT?
- Why is AI recommending other clinics instead of mine?
- How do I check what AI says about my clinic?
- Can I pay ChatGPT to recommend my clinic?
- Why does ChatGPT describe my clinic wrong?
- Do I need a big budget or tech team to improve AI visibility?
- How much does AI visibility cost for a clinic?
- Will AI search actually bring patients through the door?
- What is clinic AI visibility?
- How do AI engines decide which clinics to recommend?
- Do review platforms control how AI describes my clinic?
- Does my Google ranking affect whether ChatGPT recommends me?
- What content helps clinics show up in AI recommendations?
- Do patient reviews affect AI recommendations?
- What is llms.txt and does my clinic need it?
- How long does it take to improve AI visibility?